3 Strategies to Convince Others to buy into Your Ideas

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“It’s not what you say, it’s how you make them feel”

We all have the capacity to think differently, creatively and be innovative, whether that’s in our personal lives or in the work place.

Convincing others to buy into our ideas or way of thinking on the other hand, is not always an easy thing to do. Subconsciously, there are several factors that influence whether or not others decide to embrace your message, be indifferent to it, or even reject it:

  • Do they believe you care about what you’re saying?
  • Do they trust what you are saying? Do they trust you?
  • Are they interested in what you have to say?
  • Do they understand and follow what you are saying?

Here are 3 strategies to ensure you communicate your ideas with the right impact.

1. Use Your Authentic Voice

One of the traits that differentiate the truly great communicators of past and present is the authenticity that they bring to their message. They become their message and it’s this realness and integrity that makes us want to believe and buy into what they are saying. It’s this genuine authenticity that sets them apart from their peers.

Authentic communicators strip away the “mask” that would only end up presenting an inhibited version of their true selves. This only serves to dilute the impact and credibility that they bring to their message. They speak with passion, conviction and enthusiasm and their audience gets a brief window into their soul and authentic self. Their voice then serves as the vehicle to translate this authenticity to their audience.

“Yes, in all my research, the greatest leaders looked inward and were able to tell a good story with authenticity and passion.” 

— Deepak Chopra

2. Invite Your Audience To Be Part of the Creative Journey

I’m a strong advocate of getting to the point of the message quickly. That said, in a rush to get to the “Ta-Da!” moment, we can often fall into the trap of showing our hands too early and our audience misses out on the experience, intrigue and anticipation of the show.

By looking for ways to invite and involve your audience into your creative thought process, this allows them to see and hear the innovation being constructed though both your images and words. This can take many forms from starting with a blank canvas and revealing the idea through your images, to being thoughtful of the flow and structure of the story that you are trying to tell. In her book “Resonate” Nancy Duarte (a world renowned communication guru) offers great advice in how to structure impactful and inspiring messages through constantly contrasting “what is” and “what could be” through brief statements at the Beginning of the message, traversing “what is” and “what could be” constantly in the Middle, with a “Call to Action” at the End.

3. Tell the Story behind Your Innovation

“It’s not what you say, it’s how you make them feel”

— Frank Luntz

In an attempt to show that we know what we are talking about, we can fall into the trap of spending too much time talking through the technicalities and mechanics of an idea. We’ll use lots of technical terms, acronyms and details which we may think sounds clever but doesn’t arouse any feelings of excitement, intrigue, interest, or even disagreement – instead audiences can end up being indifferent as they simply don’t relate to the message.

Whether it’s a good story (e.g. brief history lesson of the topic at hand), interesting fact (e.g. a less known statistic), or even a well thought out analogy (a relevant personal experience) – when carefully weaved into the message, these are what bring ideas to life, what makes what we say memorable and believable.

4. Keep the Message Simple

Make brevity your best friend. Forget about verbose and illustrative language and phrases which more than often confuse your audiences – use short sentences, or even better use a picture, which can often be worth a thousand words.

Your personal experiences and perspectives are your greatest strength and differentiator, so let your audience see and hear your authentic voice and passion and be part of your creative journey!

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